Marketing (BS 210)
Term: 2014-2015 Academic Year Spring Semester
Office Hours
Office Information:
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Location
Mon-Wed, 5:00 PM - 6:20 PM (1/12/2015 - 5/1/2015) Location: MAIN EAST 120E
Study of the basic marketing functions of managers including decisions made in developing both strategic and tactical marketing plans. Topics include principles of market segmentation, product development, pricing, distribution planning, and promotion.