Marketing (BS 210)
Term: 2013-2014 Academic Year Spring Semester
Office Information:
Phone
Location
Tue, 4:30 PM - 7:20 PM (1/13/2014 - 5/2/2014) Location: MAIN MAIN 113
Study of the basic marketing functions of managers including decisions made in developing both strategic and tactical marketing plans. Topics include principles of market segmentation, product development, pricing, distribution planning, and promotion.