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Course Information

Marketing (BS 210)

Term: 2019-2020 Academic Year Spring Semester

Faculty

Megan M. Haataja

Office Information:

Phone

(906) 524-8311

Location

Wabanung Campus - Room 311

Schedule

Mon-Wed, 1:00 PM - 2:20 PM (1/6/2020 - 4/24/2020) Location: MAIN EAST 112E

Description

Study of the basic marketing functions of managers including decisions made in developing both strategic and tactical marketing plans. Topics include principles of market segmentation, product development, pricing, distribution planning, and promotion.