Marketing (BS 210)

Term: 2013-2014 Academic Year Spring Semester

Faculty

Paul WernerShow MyInfo popup for Paul Werner

pwerner@kbocc.edu

Megan M. HaatajaShow MyInfo popup for Megan M. Haataja

mhaataja@kbocc.edu

Office Hours

• Start Date: May 19 2016 9:00AM
• End Date: May 19 2016 5:00PM
• Single Date:
• Weekly Days: Monday Tuesday Wednesday Thursday
• Note:

Office Hours

• Start Date: Jan 20 2016 9:00AM
• End Date: Jan 20 2016 5:00PM
• Single Date:
• Weekly Days: Monday Tuesday Wednesday Thursday
• Note: Available on Fridays by appointment

Office Information:

Phone

(906) 524-8311

Office Information:

Location

Wabanung Campus - Room 311

Schedule

Tue, 4:30 PM - 7:20 PM (1/13/2014 - 5/2/2014) Location: MAIN MAIN 113

Description

Study of the basic marketing functions of managers including decisions made in developing both strategic and tactical marketing plans. Topics include principles of market segmentation, product development, pricing, distribution planning, and promotion.